Sarah Lewington and Michelle Hughes on Empathic Design

Sarah Lewington and Michelle Hughes study and teach fashion communication at Nottingham Trent University. In the 5-minute Ignite talk below, they talk about designing with empathy for a project they’re doing with Unilever, with more questions than answers, such as: what is the relative importance of data and functionality vs. emotional attachment to a device? What do you think? (Filmed at the QS Europe conference in Amsterdam.)

The impact of self-tracking on empathic design and market research by Sarah Lewington & Michelle Huges from Quantified Self Amsterdam on Vimeo.

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One Response to Sarah Lewington and Michelle Hughes on Empathic Design

  1. Robert says:

    Emotional attraction is ddefinite…….from the first second……and is sustained always……

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