Lisa Betts-LaCroix

Nir Eyal – Knowing Your Behaviour Type from Gary Wolf on Vimeo.

Nir Eyal writes about “behavior engineering” encompassing user experience design, behavioral economics, and a dash of neuroscience.  In this Show & Tell talk at the May 3, 2012 Silicon Valley QS meetup, Nir offers suggestions for behavior change design based on understanding the distinction between four different behavior types: amateur, skillful, habitual, and addictive.  He advocates responding to each in an appropriate and unique way.