Tag Archives: nike
Here at QS Labs we’ve been curious about the differences between two of the most popular devices among self-trackers: The Nike+ FuelBand and the FitBit. I’m the latest experimenter on this topic, and since January I’ve been wearing a FuelBand on my left wrist and a FitBit (original model) in the right hand coin pocket of my jeans. The FitBit almost always counts significantly more steps than the FuelBand.
The details are interesting. When Bastian compared his FuelBand vs his Fitbit, he found a slight correlation between his activity level and the difference in the number of steps they counted. In other words, them more active he was, the more the two devices disagreed. When Ernesto did his FuelBand vs Fitbit test, his numbers closely matched. My data is more like Bastian’s, but with the effect of high activity even clearer. Look at the graph below. On the vertical axis is the difference in step count, by day. On the horizontal access is the number of daily steps Fitbit counted. The higher the number of “FitBit steps,” the more likely it is that “Fuelband steps” are much lower.
We are not the only ones curious about whether our activity level looks different when seen with different trackers. Bastian Greshake, co-founder of OpenSNP.org, has been comparing his FuelBand and his Fitbit for months. Here’s what he found.
Inspired by Ernesto’s post I wanted to take a look at how my data for the Fitbit and the FuelBand compare to each other. I started wearing the FuelBand in October of last year. Since then it has only left my wrist to recharge the battery. I was already carrying a Fitbit Ultra, which I’ve had since May 2012. I wear the FuelBand on my dominant arm. The Fitbit is usually clipped to the pocket of my jeans and I have it on my non-dominant arm while sleeping. From my day-to-day experience I have a sense that FuelBand steps are usually a good way below the Fitbit steps. But I also thought that the difference was getting smaller, probably due to firmware updates on the FuelBand.
Using the Fitbit-API (and it’s integration into openSNP) it’s quite easy to get a file that contains all step counts measured with the Ultra. If you have an openSNP account you can download the complete file, also including sleep data and body measurements here. Unfortunately the Nike+ API isn’t ready yet, so one needs to manually scrape the data. As this is boring work that can’t easily be automated I only got FuelBand step data back to 2013/11/16. Still, that should be enough to get a first insight on how both devices compare.
Gary and I were inspired to start looking into activity tracker data by James Wolcott’s comment in his recent Vanity Fair Story:
According to Fitbit, I took 7,116 steps on November 27; Jawbone has me at 2,192, a bit of a discrepancy. I prefer to believe Fitbit’s higher tally is the correct one, because that is the cotton-candy cloud on which I dwell, but perhaps I’m fooling myself and Jawbone has me accurately pegged as a potted fern. Further testing is clearly indicated, as they say in those clinical trials.
Wolcott is talking about the Jawbone Up. Neither of us own a Jawbone UP (yet), but we were nonetheless curious: do common activity trackers agree? We know that this could be studied rigorously, but the first step is just to find out what happens in our own real use. Gary had a Fuelband, I had a Fitbit. Each of us bought the one we were missing. We focused mostly on step counts as this is one of the most common metrics that activity trackers provide.
[The Nike + iPod Sport Kit](http://www.apple.com/ipod/nike/gear.html) is training people to monitor their physical state in real time. The great thing about the sport kit is not the wireless pedometer, but the integration of the pedometer into a relatively rich system that allows you to program your goals, compare results with others, and receive feedback during a run. This month Nike released a [wristwatch controller](http://www.gadgetell.com/2007/10/nike-quietly-announces-the-amp-sport-remote-control/).
Earlier this week, The New York Times ran a story in the business section about Nike’s investment in [social and physical feedback systems.](http://www.nytimes.com/2007/10/14/business/media/14ad.html?adxnnlx=1192738661-&pagewanted=all)
The story’s main concern was the impact of this investment on traditional media advertising budgets. But I was struck by acknowledgment that Nike is under-pricing the devices as a way of inducing runners to become more deeply engaged with the company. If you use their sport kit to track your run, you are going to be visiting their web site to see your results.
There are countless different ways to imagine communities forming around real-time tracking and feedback. But Nike’s experiment points toward these communities forming around corporate sponsors.
> Behind the shift is a fundamental change in Nike’s view of the role of advertising. No longer are ads primarily meant to grab a person’s attention while they’re trying to do something else — like reading an article. Nike executives say that much of the company’s future advertising spending will take the form of services for consumers, like workout advice, online communities and local sports competitions.
> The company plans to use the Nike+ idea in other sports categories, which could include basketball, tennis and soccer. While $29 for a Nike+ sensor hardly covers the cost of the device and the site maintenance and customer service, Mr. Edwards coolly points out that Nike+ is as much about marketing as it is about product.