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Ian Ayres on Carrots and Sticks
Alexandra Carmichael
January 19, 2011
From the Boston QS Show&Tell meetup group: Ian Ayres, founder of Stickk.com, talks about his book, Carrots and Sticks, and how to “unlock the power of incentives to get things done.” His video is in three parts below, with over an hour of behavior change insights and goal-sticking goodness. Enjoy! (and big thanks to PK…