BLOG
Sarah Lewington and Michelle Hughes on Empathic Design
Alexandra Carmichael
May 5, 2012
Sarah Lewington and Michelle Hughes study and teach fashion communication at Nottingham Trent University. In the 5-minute Ignite talk below, they talk about designing with empathy for a project they’re doing with Unilever, with more questions than answers, such as: what is the relative importance of data and functionality vs. emotional attachment to a device?…