Niels Schrader and Bert Kommerij presented their data tracking via a smartphone. They tracked their SMS’s over time and distance, ran some simple analytics like how many smiley’s were used in messages.
It’s passive tracking with what people are doing with their smart phones now, with analytics.
In the future, this is the kind of tracking that will matter, the mobile device is a very personal device and with the layers of information that such a hardware heavy gadget can accumulate, trends can be found.
They invite you to sign up at www.iyou.nu and see what you can find out about your behavior over time, as seen from your phone.