Bridging the Gap by Aaron Coleman
March 30, 2016
“On the Fitbit, every single minute has a met value attached, every minute has an intensity score— all these different things from these little inexpensive friendly wearables are giving us amazing insights.”
Integrating consumer self-tracking tools into scientific and clinical workflows is harder than it looks. Aaron Coleman has built his entire company, Fitabase, around the needs of researchers to authorize and integrate physical activity data from trackers like the Fitbit. After supporting nearly a hundred different studies, Aaron can talk with unique insight about what it takes to bridge the gap between the companies whose devices are on the wrists and in the pockets of consumers, and the researchers who are looking to make sense of it.
Watch Aaron’s talk on Medium.