Buster Benson: Why I Track

December 5, 2012

Twelve years ago, Buster Benson started tracking how different web links affected his mood (the Morale-O-Meter!), and he was surprised to find that other people were interested in his data. In this inspiring video, Buster shares some snapshots of what he has tracked over the past several years, including his famous 8:36 pm project and how he analyzes all his created web content. He argues that precision can be counterproductive, makes a clear distinction between objective and subjective data, and suggests creating your own boolean fitness function. (Filmed by the San Francisco QS meetup group.)

Buster Benson – Why I Track from Gary Wolf on Vimeo.

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